In January 2026, Jing Daily stated that Formula 1® is “transforming the racetrack into the world’s most high-octane runway, where luxury, culture, and style converge at full speed,” citing a growing female fan base, alongside rising Gen Z engagement and the surge of race content across social media. This momentum certainly accelerated in 2025, aided …
Author Archives: Harriet Hirshcler
Race to
A quarter of all Aston Martins are now ordered in the same iconic green as the Formula 1® team. The perfect colour contrast to a crisp, white alpine backdrop, perhaps? Only if the clouds burst and send a flurry of snow from the heavens. Instead, today the South Tyrolean foothills beyond Brixen in Italy are …
RUSH
The only thing better than watching speed is feeling it yourself. There is a pleasing symmetry in pairing a Formula 1® weekend with an experience that raises your heart rate almost as fast as the racing itself. Call it the halo effect of horsepower: after witnessing the balletic farrago of a grid launch, you might …
Every second
From 12–14 June 2026, the Aston Martin Valkyrie Hypercar will descend on the Circuit de la Sarthe once more to compete alongside the endurance-bred Vantage at the 94th 24 Hours of Le Mans. At the House of Aston Martin, hospitality guests become a part of this next chapter in the marque’s racing legacy. From watching …
Textron Aviation
For over 50 years, Cessna® Citation® has been broadening horizons, becoming one of the most widely flown and trusted families of business jets. Joining the family, and representing the next generation of Citation light jets, are the Cessna® Citation M2® Gen3™, CJ3® Gen3™ and CJ4® Gen3™ aircraft. Together, these aircraft are redefining light jet travel, …
Driving
Valhalla: does it drive as good as it looks? The global dynamic debut of Aston Martin’s first hybrid, mid-engined supercar left no room for doubt. And with Fernando Alonso behind the wheel, no less. “I can confirm Valhalla is a true supercar both on road and on track,” said the Aston Martin Aramco Formula One™ …
My Aston Martin
“My mother said I would sit out on the front porch at the age of three and watch the cars go by for hours – I guess I was just born that way,” says Aston Martin owner Vernon Cooley, reflecting on his early fascination with cars. The sports medicine doctor has treated some of the …
Live the
Aston Martin thrives wherever high-octane experiences and luxurious journeys converge, uniting a worldwide community of owners and enthusiasts. The 2026 calendar of Aston Martin Experiences builds on this global reach, anchored by the flagship driving programmes, ASCEND and UNLEASHED, and expanding through new regional Supertours and Supercharged experiences. ASCEND, true to its name, remains the …
Sonic
For anyone hoping to win the Petit Le Mans at Road Atlanta, there stands a truism: “Do your best work after the sun goes down.” Why? Because the last two hours of the increasingly important 10-hour sportscar enduro take place under the Georgia night sky, on a Saturday night in mid-October. So as soon as …
Not just a
Paul McCartney, Mick Jagger, Peter Sellers, King Charles, Twiggy. It could be the answer to, “Who would you invite to your dream dinner party?” But the link is that they all were (and in the case of His Majesty King Charles, still are) DB6 owners. And as the DB6 celebrates its 60th anniversary this year, …