The Las Vegas Grand Prix, the most recent addition to the Formula 1® calendar after its 2023 debut, has lived up to high expectations as one of the most exhilarating race weekends. Set against the iconic backdrop of the Las Vegas Strip, it feels a world away from almost every other race, and offers some of the fastest speeds ever seen on a road circuit, making for truly unpredictable and exciting showdowns.
This thrilling event is a perfect reflection of the Strip’s ongoing transformation, with the opening of the Fontainebleau Las Vegas as another prime example. Channelling the same decadent futurism as its sister property in Miami, which famously featured in Goldfinger, the hotel was designed to surpass the grandeur of neighbouring Vegas landmarks – and debuted as the tallest hotel in the city with monumental spaces boasting opulent interiors.
The luxurious new hotel provided the perfect setting for an illustrious vehicle display like no other – one that showcased Aston Martin’s iconic 112-year bloodline. The DB12 Volante and DBX707, both in British racing green, were positioned at the hotel’s grand entrance to set the scene, leading visitors to the hotel’s stunning domed lobby. There, they encountered more of Aston Martin’s most coveted vehicles – such as the 2025 Vantage, 2025 Vanquish, 2025 DB12 Goldfinger Edition, and the 2024 Valkyrie AMR Pro.
Hagerty, known for its classic car expertise, assisted with curating the heritage line-up alongside Aston Martin’s recently unveiled high-performance vehicles. In the hotel’s South Lobby, beneath Swiss-born artist Urs Fischer’s 46ft sculpture Lovers #3 – one of several fine art pieces displayed around the hotel – models like the 1963 Aston Martin DB4GT and the 1952 Aston Martin DB2 paid tribute to the marque’s timeless appeal.
With over 20 vehicles on show, the Aston Martin takeover represented the largest automotive display to date at Fontainebleau Las Vegas.
Pedro Mota, President of Aston Martin The Americas, said: “The Las Vegas Grand Prix has become a jewel within our global F1® platform activations. Exposing Aston Martin’s DNA, from the earlier years through to our current line-up of next-generation sports cars, gives established and new audiences an up-close perspective on our ultra-luxury brand’s longstanding passion for unmistakable style and immense performance.”
Viva Las Vegas – and viva Aston Martin!
