Every new Formula 1® season begins with a sense of anticipation – but in 2025, that excitement reached new heights. For the first time ever, all 10 teams unveiled their liveries together in a groundbreaking launch event at London’s O2 Arena. What was once a series of individual unveilings became a global celebration, with more than a million fans watching live online and 15,000 in attendance to witness the moment in person.
Liveries are more than just paint; they’re the visual identity of a team – instantly recognisable, iconic, and steeped in legacy and ambition. By transforming the reveal into a high-profile showcase featuring live music, special guests and cinematic moments, Formula 1® reaffirmed its status as not just a sporting phenomenon but a cultural one too. And with 2025 marking the 75th anniversary of the first-ever points-scoring F1® race at Silverstone, hosting the event in the UK was only fitting.
The Aston Martin Aramco Formula One™ Team embraced the moment in true style, delivering a showstopping opening to its reveal. Drawing on the marque’s legendary connection to James Bond, the team recreated the iconic Thames River chase scene from The World Is Not Enough, with both drivers, Lance Stroll and Fernando Alonso, arriving at The O2 Arena in true 007 fashion.
Then, as the AMR25 livery was unveiled under the lights, the Aston Martin Aramco Formula One™ Team’s big moment took on a new dimension with 2025 Grammy Award-winner Tems delivering a stunning live performance, her voice soaring over a stirring 35-piece orchestra. With all eyes on the stage, CEO and Team Principal Andy Cowell joined Stroll and Alonso to close out the presentation.
Following the event, the Aston Martin Aramco Formula One™ Team revealed their new challenger for the 2025 FIA Formula One™ World Championship, showcasing how the AMR25 is a natural evolution of its predecessor – a machine built on the lessons of the past season, improved for greater overall driver confidence.
“I’m excited to get this season started and see the AMR25 hit the track in Bahrain,” said Andy Cowell. “It’s the culmination of tremendous hard work and dedication at the AMR Technology Campus. We are all inspired by the DNA of Aston Martin and we have a relentless pursuit of excellence, both on and off the track.”
No doubt, all eyes are on Aston Martin in what promises to be a season to remember.
